The most comprehensive event in the Western Hemisphere for the grain-based food industry recently wrapped up its largest show to date in Las Vegas.

At IBIE 2019, Keely Siciliano of Dawn Foods discussed the important role branding and social media play in driving business growth and brand awareness for bakeries of all sizes.

At an IBIE session called “The Art of the $7 Cupcake,” attendees learned how to create products customers can’t help but share on social media.