John Unrein

The silver lining of birthday cakes

06.29.2020

Retail experts agree that the cake sector offers significant promise to ease Americans back from the coronavirus crisis that has enveloped the country since early March.

Reliable resources for bakers during the pandemic

06.24.2020

By John Unrein

To ensure bakeries across the country have the information needed to continue delivering baked goods to its customers during these challenging times, Dawn Foods has created a list of resources for bakers.

AB Mauri partners with biotech leader on zero-calorie sweetener

06.23.2020

By John Unrein

The global yeast and baking ingredients supplier has announced an exclusive multi-year agreement with Amyris Inc. for the sale and purchase of Purecane™ RebM zero-calorie sweetener for baking applications.

Migration into the digital space is a winning promotion for bakeries

06.22.2020

By John Unrein

Having lengthy experience in digital helps keep national online gourmet bakery Bake Me A Wish! ahead of the game in that lucrative marketplace.

Time saving tips for summer cakes

06.15.2020

By John Unrein

New products help bakers create decadent seasonal desserts.

A baker’s story: Reopening in northern Michigan

06.12.2020

By John Unrein

Midtown Bakery & Cafe is open again after reshuffling its takeout and delivery options, a move necessitated by the COVID-19 pandemic.

Martin’s plugs into online ordering with distributor

06.12.2020

By John Unrein

Dot Foods’ online ordering portal, Dot Expressway, now offers 16 Martin's products available for purchase.

Wisconsin bakery inspires kids through inventive promotion

06.12.2020

By John Unrein

A Swiss-inspired retail bakery is generating excitement in creative ways with a colorful cake coloring contest for young shoppers.

NPD: Food supply chain has held up remarkably well

06.12.2020

By John Unrein

In recent weeks, 68% of grocery shoppers reported they hadn’t encountered any out of stocks.

Specialists to gain influence in future marketing efforts

06.12.2020

By John Unrein

Finding the right balance between the efficiency of technology and personal connection through human interaction has become even more challenging for marketers.

John Unrein

ARTICLES

The silver lining of birthday cakes

Reliable resources for bakers during the pandemic

AB Mauri partners with biotech leader on zero-calorie sweetener

Migration into the digital space is a winning promotion for bakeries

Time saving tips for summer cakes

A baker’s story: Reopening in northern Michigan

Martin’s plugs into online ordering with distributor

Wisconsin bakery inspires kids through inventive promotion

NPD: Food supply chain has held up remarkably well

Specialists to gain influence in future marketing efforts

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