John Unrein is the Editor of Bake Magazine. He has been at Sosland Publishing since 2001, covering the retail baking industry. Mr. Unrein is a 1984 graduate of the University of Kansas.
Retail bakeries are reaching out to their communities in new and different manners, and in more cases than one these efforts involve a digital or online component.
Social media can be an effective way to connect with your customers and create awareness for your brand.