There’s a growing focus on living healthier, and many consumers are reevaluating what’s good for them, their future, and their bodies.

When it comes to cleaner eating:

  • 67% of consumers tried to consume more protein in 2023, according to IFIC.
  • Plant-based consumption is also on the rise—the vegan diet is up 9% in dollar sales vs. a year ago, as new and emerging animal alternatives claim a share of the market.
  • 30% of consumers seek low sugar when buying food and beverage, up 3 pts from a year ago. Sugar alternatives are also increasing in popularity -- think stevia, agave, and monk fruit.