The company is sponsoring a nationwide naming contest, with the winner to receive a year’s supply of Original Peanut Butter Meltaway Bars.

This announcement completes the record 10 new launches this year, which include ice cream snacks like the Salted Caramel Macadamia ice cream bars.

This treat delivers the indulgent flavor of brownie batter that can be enjoyed straight from the package or baked into fudgy brownie cookies in just minutes.