Renowned bakery chain Sprinkles is entering the retail space with its first line of CPG products: Sprinkles Chocolate Bars and Sprinkles Mini Chocolates. The Chocolate Bars are available in four flavors, Red Velvet, Salted Caramel, Sprinkle and Milk Chocolate, and the Mini Chocolate Bites in Red Velvet and Salted Caramel. They are now available exclusively at over 4,000 Walmart locations nationwide.

The premium cupcake-inspired treats, made with real Rain Forest Alliance certified chocolate, were soft-launched earlier this year at Sprinkles bakery locations nationwide and were a favorite among guests.

“Sprinkles is known for its decadent cupcakes and iconic flavors, so translating that experience into the chocolate category with Walmart, the largest retailer in the world, is beyond exciting,” says Dan Mesches, chief executive officer of Sprinkles. “We love seeing the Sprinkles brand alongside everyday products to bring something new and unexpected to the snacking space.”

“We innovated a premium chocolate line that is completely new and fresh in the candy aisle and accessible to shoppers nationwide. Chocolate continues to be a favorite snacking option for consumers and we think consumers will love to satisfy those cravings with Sprinkles Chocolate Bars and Minis,” says Ashley Rogers, president and chief executive officer of Sprinkles CPG.

The four individually wrapped chocolate bars retail at $3.98 and the mini assorted package at $5.98. Sprinkles will celebrate the chocolate launch with a private launch event at their Beverly Hills flagship location on Thursday, May 9.