Sirha features 21 contests representing all trades, including finals of the Coupe du Monde de la Pâtisserie — celebrating its 30th anniversary in 2019.

Corbion's new facility includes a full-scale baking lab, with a bakery analysis area for assessing the physical properties of doughs and batters or of finished products.

Bakers come to the Reiser Customer Center to experiment with equipment, their recipe, and new processes.