Sprinkles, the renowned dessert bakery, entered the retail space earlier this year with its first line of CPG products: Sprinkles Chocolate Bars and Sprinkles Mini Chocolates.

The Chocolate Bars are available in four flavors, Red Velvet, Salted Caramel, Sprinkle, and Milk Chocolate and the Mini Chocolate Bites in Red Velvet and Salted Caramel are now available exclusively at over 4,000 Walmart locations nationwide.

The premium cupcake-inspired indulgences made with real Rain Forest Alliance certified chocolate, were soft-launched earlier this year at Sprinkles bakery locations nationwide and were a favorite among guests.

“Sprinkles is known for its decadent cupcakes and iconic flavors, so translating that experience into the chocolate category with Walmart, the largest retailer in the world, is beyond exciting,” says Dan Mesches, chief executive officer of Sprinkles. “We love seeing the Sprinkles brand alongside everyday products to bring something new and unexpected to the snacking space.”

“We innovated a premium chocolate line that is completely new and fresh in the candy aisle and accessible to shoppers nationwide. Chocolate continues to be a favorite snacking option for consumers, and we think consumers will love to satisfy those cravings with Sprinkles Chocolate Bars and Minis,” says Ashley Rogers, president & chief executive officer of Sprinkles CPG.

The four individually wrapped chocolate bars retail at $3.98 and the mini assorted package at $5.98.

Most recently, Sprinkles unveiled its latest chocolate innovation: Cupcake Cups. An homage to the bakery chain’s signature cupcake flavors, the Cupcake Cup is a chocolate treat filled with frosting-flavored filling in three flavors, available now at all Target retail stores.

Sprinkles_CupcakeCups.jpgSource: Audrey Ma

The certified Rainforest Alliance, kosher and gluten-free chocolate from Sprinkles puts a fresh spin on the classic chocolate cup, featuring its top cupcake and frosting flavors. Sprinkles Cupcake Cups are available in nearly 2,000 Target locations nationwide, Sprinkles bakeries and online, and over 70 Cupcake ATMs across the country.

Cupcake Cups flavors include:

  • Red Velvet – Rich milk chocolate filled with cream cheese frosting flavored filling
  • Double Chocolate – Milk chocolate filled with chocolate frosting flavored filling and topped with cookie crumbs
  • Birthday Cake – Sweet white chocolate filled birthday cake frosting flavored filling & sprinkles

“We are thrilled to bring Cupcake Cups to Target as we share a passion for bringing unique and disruptive products to consumers who are always looking for something new and exciting,” Rogers says.