America's bread revolution continues to evolve, as retail bakeries solidify the production and marketing of appetizing breads packed with functional ingredients.

Safety concerns around the pandemic continue to have a significant influence on bakery shoppers and their purchasing decisions. Due to economic challenges, many shoppers are looking for more value in the items and fresh baked goods they purchase.

The pastry world is ripe for change, as consumers seek out new products that demonstrate a company’s commitment to health and sustainability.