Dietary fiber plays a crucial role in maintaining digestive health and promoting healthy glucose and insulin responses following a meal. EQUII's new Complete Protein and Added Fiber breads, which are available for purchase both on the EQUII website and Amazon storefront, provide a delicious and convenient way for consumers to incorporate these essential elements into their daily diet.

With the addition of fiber to their unique complete protein breads, EQUII can now boast of the most complete nutritional profile of any bread on the market, providing 15% Daily Value of Protein, 14% Daily Value of Fiber and 45% less net carbs in one slice. This achievement is a testament to EQUII's commitment to not only delivering a superior taste experience, but also unparalleled nutritional benefits.

EQUII, a trailblazing complete protein bread pioneer, has unveiled its latest triumph in nutritional innovation – the introduction of its new EQUII Complete Protein and Added Fiber breads, which are available in both Premium Classic Wheat + Fiber and Premium Multi-Grain + Fiber. These new exceptional breads are set to redefine the nutritional value of a daily staple with an impressive 4 grams of dietary fiber per slice as well as 8 grams of complete protein. 

“Getting added fiber into our beads is a huge milestone for EQUII underscoring our commitment to balanced nutrition on the plate that is applicable to all dietary lifestyles, especially those of a vegan nature,” said EQUII co-founder and co-chief executive officer Monica Bhatia.  

EQUII's Complete Protein and Added Fiber breads are also a reflection of its commitment to sustainability. Complete proteins, containing all nine essential amino acids vital for human well-being, are typically found in animal products, however, by offering plant-based complete protein breads, EQUII provides consumers with sustainable nutritional alternatives, addressing concerns related to the environmental impact of animal agriculture and greenhouse gas emissions.

The launch of the Complete Protein and Added Fiber breads comes at the end of a year in which that has been marked by significant growth and achievement for EQUII.

In addition to adding renowned baker Chad Robertson of Tartine as an EQUII Ambassador, the brand has expanded its presence in retail locations across the country. EQUII breads are now available at Diablo Foods and Rainbow Grocery Cooperative in the Bay Area, Fairway Markets in New York City, and the EQUII bread mix is being utilized in the bakery at various Central Market locations in Texas as well as in exclusive restaurants such as The Venetian Hotel in Las Vegas.

Expanding into Added Fiber breads marks another milestone showcasing EQUII’s dedication to providing nutritious, sustainable, and delicious options for consumers seeking better-for-you foods.

Founded in 2021 by accomplished food scientists Monica Bhatia Ph.D and Baljit Ghotra Ph.D along with  Chef Sebastien Canonne, M.O.F, EQUII’s products are designed to provide exceptional nutrition without compromising on flavor, making them a delicious choice for health-conscious individuals and those seeking balanced nutrition.

Mushroom fiber

Chinova Bioworks, a Canadian food technology company, is benefiting from its clean-label shelf-life extender, Chiber™, being added as the first mushroom fiber to be included in Whole Foods Market approved ingredient list.

Chiber™ Mushroom Extract is used across the food and beverage industry, including those in the beverage, bakery, plant-based meat, and plant-based dairy industries. With the approval from Whole Foods Market, Chinova Bioworks is able to work with more food and beverage producers to make their products clean-label and acceptable for the important national retailer.

Chiber™ is a natural fiber extracted from white button mushrooms that extends the shelf-life of food and beverage products. It has been gaining traction in the food industry due to its natural origins and ability to help reduce food waste by improving the quality and freshness of products.

Whole Foods Market has established a rigorous Quality Standards program that evaluates every ingredient used in the products sold in their stores. This program ensures only approved ingredients are used, and that every product meets the high standards of quality and safety that customers have come to expect from the retailer.

During a process which saw Chinova Bioworks provide detailed safety, processing, and application data on Chiber™ Mushroom Extract to the Whole Foods Market review team, the ingredient was added on to the list as an acceptable ingredient. The overwhelmingly positive results speak for themselves, with the ingredient featured in five listings: Chiber, Mushroom Fiber, Mushroom Derived Fiber, White Button Mushroom Fiber, and White Button Mushroom Derived Fiber.

"Chiber™ is transforming the food industry by providing a natural and effective solution for extending the shelf-life of food and beverage products," said Natasha Dhayagude, CEO and co-founder of Chinova Bioworks. "This milestone serves as a testament to Chinova's commitment to providing innovative and sustainable ingredients to meet the ever-evolving needs of manufacturers and consumers."

Using a patented eco-friendly process, Chinova Bioworks extracts a fiber from the upcycled stems of white button mushrooms to create a clean-label shelf-life extender easily incorporated into food and beverage products while providing broad spectrum protection against spoilage-causing microorganisms. Chiber™ is allergen-free, has no sensory impact, and extends the shelf-life of products without affecting their taste, texture, or appearance. Approved for use in the United States, Canada, and 70 other countries, Chiber™ is certified as vegan, Kosher, and Halal and is organic and non-GMO compliant.

"Whole Foods has been a trusted source for natural and organic products and we are proud to be the only natural and clean label antimicrobial ingredient approved under their ingredient qualification program. Chiber™ naturally meets their rigorous standards for transparent and healthy ingredients," said David Brown, COO and co-founder of Chinova Bioworks. "The approval of Chiber™ for use in Whole Foods stores provides food and beverage manufacturers with a clean label solution to enhance the quality and freshness of their products, while increasing transparency and sustainability."