The leading ingredients innovator examined industry trends and consumer preferences at its two-day conference, held in Austin, Texas on September 19-20.

The organic producer is debuting a 25-lb bag of its “just-add-water” whole grain pancake and waffle mix for schools, restaurants and other wholesale customers.

Sales of natural, organic and functional food and beverage products grew 6.6% to $199 billion last year, according to Nutrition Business Journal estimates.