The EU initiative “Pure Flour from Europe: your Organic and Sustainable Choice!” is highlighting flours at Booth #2267 at the Winter Fancy Food Show in Las Vegas next month from January 15-17, 2023, at the Las Vegas Convention Center.

ITALMOPA, the Italian Association of Millers, is leading the effort in partnership with the European Commission. Flour and semolina companies from throughout Italy including Molino Casillo, Molino De Vita and Molino Grassi will showcase their organic lines at the specialty food trade show to buyers from restaurants, retailers and manufacturers.

Among the offerings will be organic soft wheat flour, a favorite of bakers for delicate cakes, bread and pizza, and organic durum wheat semolina, which lends itself perfectly for pasta.

“Europe has strict laws protecting the quality of its agricultural products and a proud tradition of milling expertise which make for exceptional certified organic flours that meet most any culinary need,” says ITALMOPA president Andrea Valente. “Our organic flours and semolina are made with only high-quality grains grown to strict pesticide-free standards and nourished by the earth and sky. Quality and sustainability have always been central to our members’ efforts.”