At the 2020 Winter Fancy Food Show from January 19-21 in San Francisco, Nielsen-Massey Vanillas plans to introduce trendy new products to attendees. The leading manufacturer of premium, pure vanilla extracts will unveil 2-ounce bottles of its popular Madagascar Bourbon Pure Vanilla Bean Paste and Pure Vanilla Bean Paste.
The smaller offerings of these products reflect shifting consumer preference for smaller, more convenient products and packaging for trial.
“Our research has shown that retail consumers, especially first-time purchasers, are seeking the option of smaller bottle sizes,” says Bill Bond, Vice President of Global Sales. “Our Madagascar Bourbon Pure Vanilla Bean Paste and Pure Vanilla Bean Paste are widely popular, versatile products with a very strong following from consumers and chefs alike. We are pleased to satisfy this preference, as well as meet growing demand for the flavor benefits of pure vanilla, with these smaller-size bottles.”
Pure vanilla bean pastes enable home chefs and bakers to create a gourmet look, feel, and flavor in their culinary creations and baked goods, without having to scrape vanilla beans by hand. The pastes have a thick consistency which lends a sweet, creamy vanilla flavor to any application. One tablespoon of pure vanilla bean paste is equivalent to one tablespoon of pure vanilla extract, pure vanilla powder, and one whole vanilla bean.
“Our company strives to continuously create innovative products that exceed customer expectations, and we pride ourselves in being at the industry’s forefront,” says Bond. “In the past few years, we have carefully followed changing consumer trends, always seeking to introduce products that address them.”
Nielsen-Massey Vanillas’ 2-ounce Madagascar Bourbon and Pure Vanilla Bean Pastes have a suggested retail price of $19.96 and $17.90, respectively, and will be available to wholesale customers beginning in March 2020.