In 2024, expect brands to help consumers live longer, healthier lives, balance their needs for health and pleasure and unlock new conveniences from technology.
Challenges outlined in the white paper that the global food community must address to maximize the benefits of processing technology include a lack of up-to-date and aligned regulations.
Company transparency, healthy aging targeting Gen X and optimizing eating through convenience all should increase in importance among consumers in 2024.
Bay State Milling is working with brands, both big and small, to ensure their products are not just on-shelf but that they are also renovating existing and innovating new products.
Tai Ullmann and Tom Vierhile will examine how bakers and suppliers can create a more transparent and sustainable future for the industry, as well as the biggest trends in these areas.
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