Finding the right balance between the efficiency of technology and personal connection through human interaction has become even more challenging for marketers.
“Digital branding is more long-term and primarily focused on providing value, recognition, and inspiring brand loyalty,” says Danny Coello, CEO of DS&P, a nationwide digital marketing organization based in Chicago.
Anderson is changing the structure of operations to intentionally align similar mills (in size and configuration) to share best practices and team up for customer success.