The American Bakers Association is looking to promote the baking industry as essential to healthy families and a healthy economy.

Brent Fenton is named president, replacing Mark Prendergast, who led the North American group for eight years and will be returning to his native Sydney, Australia, to take on a new position of global markets director with the organization.

Hershey’s director of US customer supply chain Ryan Britt discusses the record-breaking demand, and how this has required precision planning and increased manufacturing of the beloved chocolate bars to meet consumer behaviors.