Phoenix-based True Food Kitchen announces it is introducing a new house-made sourdough crust for all pizzas as part of its commitment to sourcing and serving real food for real life. Kicking off on February 28, the new sourdough crust is another key initiative deepening their commitment to their TRUE Ingredients Standards program, ensuring that every ingredient meets the highest standard for both people, and the planet. More than just buzzwords, this TRUE Ingredients ethos is reflected in every ingredient served on True Food Kitchen’s new pizza menu, from the crust to the sauce to the toppings, creating a delicious new experience for its guests.

“We believe in the power of whole, real food. We partner with each of our growers, ranchers and producers so that every ingredient meets our TRUE standards. That means better food for you, your family, and the planet. We do the hard work so you don’t have to.” says chief executive officer John Williams. “At True Food kitchen we are leading the way in seeking regenerative, organic ingredients which meet the highest standards for soil health, animal welfare, and farmworker fairness.”

Made in house from a fermented sourdough starter, True Food Kitchen’s new pizza dough not only adds depth of flavor, but sourdough is easier to digest, naturally low in gluten, and promotes healthy gut. Also, the natural acidity in sourdough reduces the glycemic index and doesn’t spike your blood sugar in the same way as highly processed flours. That’s just one layer to True Food Kitchen’s revamped new pizza offerings, including exclusively using organic DiNapoli tomato sauce on both current and future pizzas.

For example, the Southwest Bison Sausage Pizza features organic DiNapoli tomatoes, Force of Nature regenerative bison and Vital Farms pasture-raised egg. And the Garden Pesto Pizza is overflowing with organic tomatoes and arugula.

According to Williams, the TRUE Ingredients Standard efforts also ensures that as the company thoughtfully expands nationwide, it’s heightening, rather than loosening its standards. “TRUE Ingredients Standards will open the door for more guests looking to eat real food crafted from the highest quality ingredients, without sacrificing the joy of eating craveable food.”

“We say ‘no’ to food coloring, artificial sweeteners, unpronounceable preservatives and more, and ‘yes’ to nutrient-dense ingredients. We exclusively cook with olive and avocado oil, working to eliminate seed oils from the menu.”

Founded in Phoenix in 2008, True Food Kitchen is a restaurant and lifestyle brand inspired by the philosophy of real food for real life. True Food Kitchen is committed to sustainably sourcing the most responsible, creative, and freshest in-season ingredients to create craveable dishes for an experience that goes beyond the plate.

The brand has 45 restaurants in 17 states, including Arizona, California, Colorado, Florida, Georgia, Illinois, Louisiana, Maryland, Missouri, Nevada, New Jersey, New York, Ohio, Pennsylvania, Tennessee, Texas, and Virginia.