Beard Papa’s, a purveyor of Japanese cream puffs since 1999, has a special treat for loyal customers in celebration of National Cream Puff Day on Tuesday, January 2. On this day, the chain is offering Triple Puff Points for all members of its loyalty program.

Triple Loyalty Points will be awarded for any purchase made either online or through the app, and whether customers choose to pick up their orders at a local Beard Papa’s location or have it delivered by Doordash.

New members can enjoy ten percent off their first order by simply downloading the app and using the code WELCOME during their initial purchase. Points earned through the loyalty program can be redeemed for free cream puffs, cheesecake, chocolate fondant, savory pastries and blended drinks in the future, and they are valid at any of the 42 stores nationwide. 

“Our fans love National Cream Puff Day to gain points but also as an excuse to eat more of our delicious cream puffs!” says Mark Nathan, marketing director at Beard Papa’s.