Internationally-known cream puff chain Beard Papa’s has announced it is opening its first store in Utah, taking place on January 7, 2023 in Salt Lake City.

On the grand opening day, the Sugarhouse Salt Lake City store will be having giveaways for the first 100 customers. Attendees will include local social personalities and neighboring business owners, and there will be special one-time offers for attendees.

Originally founded in Osaka, Japan, in 1999, Beard Papa’s has grown to more than 400 locations, in 15 countries and territories, while gaining global recognition for their light and airy cream puffs. Guests can choose between eight cream puff shells: original, chocolate eclair, green tea eclair, churro eclair, honey butter eclair, OREO® cookie crumble eclair, and crispy almond. They can also pick from a variety of creamy custard filling flavors that range from traditional staples to monthly featured flavors.

“The cream puffs are baked fresh on-site daily and are some of the largest cream puffs you will ever experience. The all-natural recipe is simply addicting. I’ve never met anyone that has tried Beard Papa’s that doesn’t crave it again the days following,” says Mark Nathan, marketing director for the franchise.