Originally founded in Osaka, Japan in 1999, Beard Papa’s has grown from a small bakery to more than 400 locations in 15 countries and territories. The natural cream puff bakery chain will soon expand its presence in the United States with its latest location in Austin, Texas.
Set to debut on Saturday, March 20, Beard Papa’s Austin will offer a wide variety of customizable flakey puff confections. Guests can choose between eight cream puff shells: original, chocolate eclair, green tea eclair, strawberry eclair, honey butter eclair, OREO cookie crumble eclair, dulce de leche eclair and crispy almond. They can then choose from a selection of airy cream custard filling flavors that range from traditional staples to seasonal favorites.
Additionally, Beard Papa’s menu includes cheesecake, chocolate fondant and blended drinks.
“The cream puffs are far from your traditional frozen puff found in the freezer aisle,” says Tucker Kaufman, a marketing representative for the franchise. “The recipe is simply addicting. I’ve never met anyone that has tried Beard Papa’s that doesn't crave it again the days following. The product is unique in that there is nothing else like it on the market. From the high-quality ingredients used in the custard filling to the puff shells that are freshly baked throughout the day, the Beard Papa’s experience is unmatched.”