On Monday, June 22, Panera Bread announced #FREECOFFEE4SUMMER, a promotion in which anyone signed up for the MyPanera+Coffee subscription will enjoy free, unlimited premium hot coffee, hot tea and iced coffee until Labor Day. Guests can sign up for the program until Saturday, July 4.
Subscribers can get any size, any flavor once every two hours with unlimited refills in the bakery-café. Among the offerings available as part of the coffee subscription program are light roast and dark roast coffee blends, as well as decaf and hazelnut.
“We asked America if they wanted it, and the answer was a resounding yes – so we’re excited to kick off a summer of free, unlimited premium coffee for our guests through Labor Day,” says Eduardo Luz, chief brand and concept officer for Panera Bread. “This is our way of sharing the famous Panera Warmth in a new way, as we may be all celebrating summer a little differently this year.”
Guests can order coffee nationwide in Panera bakery-cafes, on Panera’s e-commerce site and through the Panera app.
The subscription is regularly available for $8.99 per month plus tax, and Panera will pause the renewal payments for current subscribers through Labor Day, so that guests can enjoy a summer of free, unlimited premium coffee.