Panera Bread has announced the launch of Unlimited Sip Club, the first-ever nationwide unlimited beverage subscription for all self-serve beverages. For $10.99 per month (plus tax), the bakery-café chain is expanding its unlimited coffee subscription to incorporate its entire portfolio of self-serve beverages, including hot and iced coffee, hot and iced teas, Agave Lemonade, Pepsi-Cola fountain beverages and Panera’s newly launched Charged Lemonades.
“At Panera, we believe in making great food experiences accessible to all—we’re disrupting fast casual once again, providing unlimited access to high-quality beverages at tremendous value—just $10.99 a month,” says Niren Chaudhary, chief executive officer of Panera Bread. “Our guests have loved the subscription model and the convenience and value it brings to their daily lives. From our new Charged Lemonades to our fan favorite Passion Papaya Green Iced Tea to bubly Lime from PepsiCo, we’re excited to give our guests even more choice and more beverage options to fuel their day.”
Launching alongside Unlimited Sip Club are new Panera Charged Lemonades, a beverage that brings energizing lift in bold, bright flavors. Fueled by Clean caffeine from Guarana and green coffee extract, Charged Lemonades come in three flavor combinations: Strawberry Lemon Mint, Fuji Apple Cranberry and Mango Yuzu Citrus. Each beverage mixes Panera’s signature Agave Lemonade with unique flavors and a caffeinated boost. According to Panera, a 20 fl. oz. Charged Lemonade without ice has about the same amount of caffeine as a 20 fl. oz. hot Dark Roast coffee.
“Our three new Charged Lemonades are a refreshing new way to get your energy boost in true Panera fashion - with delicious flavors, powered by Clean plant-based caffeine from guarana and green coffee extract. Using our iconic Agave Lemonade as the base, our chefs added bold flavors like Mango Yuzu and Fuji Apple,” says Eduardo Luz, chief brand & concept officer of Panera Bread.
“PepsiCo is excited to partner with Panera to reshape the way beverages are served with The Unlimited Sip Club,” says Scott Finlow, Global CMO Foodservice, PepsiCo. “We are continuously innovating our portfolio of beverages to meet the complex and ever-evolving needs of consumers and this first-of-its-kind subscription program provides Panera customers with beverage options for every occasion throughout the day.”
Panera self-serve beverages are available nationwide in Panera bakery-cafes, on its e-commerce site and through the Panera app. The new Unlimited Sip Club subscription includes one self-serve beverage every two hours during regular bakery-cafe hours, including free refills at participating US Panera Bread bakery-cafes. Guests who sign up for the Unlimited Sip Club from today through May 6 will receive a free subscription through July 4.