The redesigned program offers more flexible redemption options, faster ways to earn rewards and enhanced status levels and badges designed to better reward top customers.

The brand is celebrating the milestone by bringing back its iconic Smiley Mug, in addition to special offers for its guests.

The chain is celebrating spring with the Spring MUNCHKINS Bucket featuring Blueberry Sprinkle MUNCHKINS, the Cotton Candy Specialty Donut and Arctic Cherry Dunkin’ Energy.