Panera Bread became the first national restaurant company earlier this year to offer an unlimited subscription on premium hot drip coffee, iced coffee and hot tea. The MyPanera+ Coffee Subscription has become very successful for the bakery-café chain, and it’s looking to promote that plan during the holiday season.
Panera Bread is unveiling, “Goodbye Extra, Hello Unlimited”, a satire-like video featuring Bachelor Nation’s Wells Adams as an overzealous barista who takes his role very seriously and offering up superfluous coffee options such as an excessive cup of brew created in a chemistry set, an acorn spiced latte, over-the-top foam art and even milk straight from a miniature unicorn which Adams “milks” behind-the-scenes.
See the video below:
The bakery-café chain’s unlimited subscription program allows customers to get unlimited high-quality hot drip coffee, iced coffee, and hot tea for just $8.99 per month.