Panera is helping customers kick off the holiday shopping season in a great way with free coffee.

Customers that sign up for the MyPanera+ Coffee Subscription at any point in November or December will receive free coffee through the remainder of 2021.

Once 2022 hits, the subscription costs $8.99 a month for unlimited coffee, exclusive benefits and more. Customers can sign up by selecting a MyPanera+ subscription plan, creating a free MyPanera account or sign in and checking out.

The subscription plan includes hot drip coffee, iced coffee and hot tea.