On Wednesday, September 29 for National Coffee Day, Panera Bread is looking to treat those who need coffee as much as anybody – parents and caregivers. That day, those individuals can simply let Panera know at the cashier or drive-thru and receive free coffee all day to have a taste of what it’s like to have Panera’s $8.99/month unlimited coffee subscription.
Currently people can sign up for Panera’s coffee subscription and those who do so starting October 1 will receive free coffee through the end of the year.
“Whether you are toddler parents, tween parents, teenage parents, older parents, foster parents, tired parents, stressed parents or happy parents, you’ve had the realization that it's going to take more than one cup of coffee to get you through certain days,” says Eduardo Luz, Panera’s chief brand and concept officer. “We are excited to celebrate parents this National Coffee Day by giving them something they can really appreciate: unlimited coffee from Panera.”
To help make unlimited coffee easier to access throughout the day, Panera has created the Panera “Jump Start Jug”, a gallon-sized bottle that when filled with Panera’s iced coffee, can easily be transported around from school drop-off and weekly errands to practices, rehearsals and more.
From September 23-29, parents and caregivers can enter for a chance to win 1 of 450 Jump Start Jugs for free.