Barry Callebaut, a leading manufacturer of high-quality chocolate and cocoa products, has announced BC LIVE, a new digital events platform to engage with customers on a virtual journey of chocolate and cocoa.
Launching the week of June 22 with a series of short webinars to understand lifestyle choices like vegan and keto and how chocolate can play a role to meet these specific consumer needs, BC LIVE is suited to food manufacturers in the United States and Canada.
“BC LIVE is a curated and high-touch digital experience, led by our in-house industry experts, that will deliver all the information that food manufacturers need to know about today’s chocolate trends and solutions,” says TJ Mulvihill, vice president of marketing for Barry Callebaut North America.
“We look forward to offering exclusive content in our 3-part webinar series, including a session featuring our in-house chefs, who will bring our favorite applications to life with a ‘better for you, better for the planet’ twist,” adds Laura Bergan, director of brand, marketing.
Customers will learn about trends in wellness and sustainability; product solutions, including the launch of two new solutions, for vegan and other growing lifestyle categories; plus, get a behind-the-scenes new concepts creation experience of “Better For You” treats created by our chefs in real-time.
BC LIVE will initially feature three digital sessions with Barry Callebaut’s insight experts June 22, 23 and 25 at 12 p.m. CST:
- Centennial Chocolate Trends – Monday, June 22 – Guests will meet the Gen Z and Millennial consumers who are shaping and accelerating “Good For You” and “Good For The Planet” trends and learn how their choices are influencing innovation in categories like snack bars, cookies, ice cream, drinks and more.
- Chocolate Solutions for Eating Lifestyles – Tuesday, June 23 – More consumers are exploring and adopting lifestyles like vegan and keto, and they want snacks and treats that fit with those choices. Guests will learn about chocolate, compound, cocoa and nut solutions that help support different eating lifestyles, including two innovative solutions which will be revealed during the session.
- New Chef Concepts LIVE – Thursday, June 25 – The Barry Callebaut chef team will create in real-time. They will be making a selection of healthier treats and snacks that meet lifestyle eating choices.
Customers can learn more about these sessions and register here.