On Tuesday, October 26, during Barry Callebaut’s Treat Tomorrow Live, a ‘Glocal Customer Gathering’ will take place with all new mini-series and all new episodes.
A three mini-series will cover topics like plant-craft in mini-series The Garden Party, next-gen indulgence in Gen Zest for Life, and food as medicine in a whole new mini-series Nurturing my Nature. Barry Callebaut, alongside renowned medical experts and pioneering brands, promises a cacaofruit breakthrough will be unraveled.
One professor will explain how our senses impact our brains and taste perception, while experts will talk about 3D printing chocolate treats and describe how retailers transform food habits and how dairy free compounds play a role.
Each mini-series will be hosted live, giving viewers the chance to interact with experts in real-time. The 2-hour program starts with an interview with Barry Callebaut chief executive officer Peter Boone.
“With Treat Tomorrow, we aim to shift the dialogue with customers, brands and artisans,” says Pablo Perversi, chief innovation, sustainability and quality officer and global head of gourmet of the Barry Callebaut Group. “We are very pleased to see that over the past few months already 30,000 visitors joined the on-demand platform of Treat Tomorrow. We’re looking forward to an engaging Treat Tomorrow Live with thousands of customers.”
The Treat Tomorrow platform currently has 5 mini-series addressing 5 pressing consumer questions, with the library continuing to grow over time. Each mini-series reflects on the subject from multiple perspectives: macro trends, food & health science, brand case studies and next-generation consumer applications. Topics include health, next generation indulgence, plant-based, sustainability and the climate.