The Retail Bakers of America’s Annual Pillsbury Bakers’ Plus Creative Cake Decorating Competition is one of the most anticipated events taking place at this year’s International Baking Industry Exposition.

Capturing the essence of a tropical vacation, this cake from Chef Marcus Samuelsson’s Marcus Bar & Grille features a light and fluffy orange-coconut cake base, topped with a glaze of toasted coconut flakes, condensed milk, pineapple juice and Malibu rum.

The bakery knows the influence new product innovation has in winning over a customer, whether that’s a grocery store or a shopper at one of its retail locations.

This is PAW Patrol’s first-ever baked goods licensing deal.

Peach Perfect with Raspberry Drizzle will make its debut on Wednesday, July 30.

The chain is putting a new spin on cookies and cream, adding a refreshing twist to its Red Bull Infusions and introducing new fizzy sparkling options.

Designed to help bakeries capitalize on consumer demand for seasonal flavors, this new program makes it easier than ever to create limited-time offerings that drive traffic and sales.

Sprinkles' first-ever brand collaboration to be available for nationwide shipping, the Chocolate Salted Pretzel Buttercream Cupcake brings together thoughtfully sourced ingredients and flavors for a sweet and salty treat.

Not since celebrated pastry chef Dominique Ansel invented the Cronut in 2013 has the hybrid sweets category offered so much promise in the bakery marketplace.

The bakery-cafe chain is assisting in Father's Day celebrations with a limited-time cake collection.