“We've witnessed the demand for white chocolate growing at a rate more than three times that of other chocolate flavors. In response, we introduced M&M's White Chocolate last year to excite and delight not only our M&M's fans, but all chocolate lovers,” says Allison Miazga-Bedrick, Brand Director, M&M's. “We were amazed to see the positive response and we're thrilled to now add white chocolate to a fan favorite variety, peanut.”
M&M's White Chocolate Peanut will feature peanuts surrounded by white chocolate and wrapped in the brand's signature colorful shell. Along with other M&M’s products, they can make for tasty inclusions in desserts.
M&M’s is not the only brand from Mars Wrigley Confectionery to expand into white chocolate recently. TWIX recently launched TWIX White Chocolate, featuring its classic shortbread cookie covered in caramel and white chocolate.