M&M’s, a Mars Wrigley brand, has announced the release of its M&M’s White Chocolate Pretzel Snowballs on store shelves today, and the brand is celebrating by holding its first-ever digital snowball fight to get fans in the holiday spirit.
Fans can check out the White Chocolate Pretzel Snowballs posts on M&M’s Instagram or Twitter and “hit” their friends with a digital snowball by commenting on the post and tagging a friend. Consumers who are “tagged” can also enter the sweepstakes by “throwing a snowball” back at their friend or “hitting” someone new by tagging them on the posts.
The national sweepstakes will run through Sunday, November 28, and six participants who commented on the post and tagged a friend will be selected at random to win a $500 gift card, an exclusive first taste of upcoming M&M’s product, and a year’s supply of the new, limited-edition M&M’s White Chocolate Pretzel Snowballs.
“Perfect for holiday candy bowls, cookie baking, gingerbread house decorating and more, our seasonal innovations help to deliver better moments with friends and family,” says Tanya Berman, seasonal marketing for Mars Wrigley. “This year, our digital snowball fight offers a way for everyone to get in on the fun and make each other’s season a little bit brighter.”
Created exclusively for the 2021 holiday season, M&M’s White Chocolate Pretzel Snowballs combine a rich, white chocolate shell with a crunchy, pretzel-filled center. The variety is currently available at retailers nationwide and on the M&M’s website in a Single (1.14 oz.), Share Size (2.83 oz.) and Laydown Bag (7.44 oz.).