H&H Bagels has announced the debut of two new bagel sandwiches to its menu. Adding to the delectable variety of offerings, the new sandwiches include the Horseradish Roast Beef sandwich and the Steak, Egg & Cheese Griddled sandwich.

The Horseradish Roast Beef sandwich features top-round roast beef, Swiss cheese, pickled onion, lettuce and horseradish aioli. The Steak, Egg & Cheese Griddled sandwich is served with griddled top-round roast beef, egg and American cheese.

Available at all H&H Bagels locations, these additions take the brunch experience to a whole new level.

H&H Bagels recently revealed a fresh rebranding initiative aimed at elevating the customer experience. The bakery has been a beloved New York City destination for over 50 years, recognized for its iconic bagels and being featured in numerous TV shows and movies.

Working with High Tide, an NYC-based creative agency, H&H Bagels has debuted a refreshing visual identity, logo, website, packaging and color scheme, tailored to resonate with the evolving customer trends. It pays homage both to the brand’s history and exciting future.

“H&H Bagels is beginning a new chapter with our upcoming national expansion,” says Jay Rushin, chief executive officer at H&H Bagels. “This was the perfect opportunity to enhance our visual identity and deliver an elevated experience for our customers. Working with the High Tide team was especially exciting, considering their deep personal history with the H&H brand.”