New York City’s H&H Bagels has announced plans to launch nationwide for the first time in its 50-year history. The new program will expand the fast casual bagel concept to the top 50 US metro markets.

“Since the 1970’s, H&H Bagels has grown to be an iconic brand, enjoyed by people from around the world,” says Jay Rushin, chief executive officer of H&H Bagels. “Entering into the franchise business is a monumental moment for us, as we look to identify and work with likeminded entrepreneurs who want to bring a premium New York City bagel experience to cities across the country.”

H&H Bagels is known for its fresh-baked bagels and high-quality sandwich offerings, which include its house-made spread sandwiches, fresh-griddled egg sandwiches and smoked salmon sandwiches. The brand opened its first location in 1972 on the Upper West Side of New York City and a second location in 1974 on the Upper East Side. Since 2014 it has expanded to new locations on the Upper West Side, JFK Airport, LaGuardia Airport and the upcoming Moynihan Train Hall.

H&H Bagels has been working to develop a top-of-the-line franchise support system. Franchisees will receive in-depth training and the support will include everything from site selection, store construction, marketing and brand building, along with opening launch support.

“We are dedicated to providing industry-leading support to our new franchisees during this exciting time for our brand,” Rushin says. “With our proven success in expanding across New York, we are confident in our business model and believe it will be an attractive investment option for franchisees.”