H&H Bagels, an iconic New York City brand since 1972, is celebrating National Bagel Day on Sunday, January 15 by releasing two new bagel varieties – Asiago and Jalapeño Cheddar.

The Asiago Bagel is made with asiago cheese, giving consumers a slightly sweet, nutty flavor with a tang and a sharp, salty bite. The Jalapeño Cheddar Bagel is a bold twist on the classic bagel, made with spicy jalapeño peppers and sharp cheddar cheese.

These two new bagel options took the brand years to perfect. Beginning on Monday, January 9, the new bagels were made available in stores at select New York City locations (Moynihan Train Hall, Upper East Side, Upper West Side). They are also available for shipping nationwide.

Additionally, in celebration of National Bagel Day, H&H is offering customers 15 percent off all nationwide shipping orders with promo code ‘NBD15’, available through January 16.

For 50 years, H&H Bagels has used its original recipe and the same artisanal water bagel method to make their bagels along with the highest quality, all-natural ingredients sourced from around the world. In addition to bagels, it’s known for high-quality sandwich offerings including house-made spread and salad sandwiches, fresh griddled egg sandwiches, and smoked salmon sandwiches.