Insomnia Cookies has announced it is partnering with popular dating app Bumble to encourage acts of sweetness in celebration of World Kindness Day. The warm cookie bakery chain is looking to pair warm, shareable desserts with Bumble’s kindness as the perfect match to make someone’s day sweeter.

Customers who stop by their local Insomnia Cookies store and show their Bumble, Bumble For Friends or Insomnia Cookies app will receive one free Bumble Kindness Cookie with any purchase. The cookie is packaged in a wax bag with a co-branded sticker and one of four kindness prompts inspiring customers to pass on the sweetness by sharing a warm, delicious cookie with a loved one, a friend or even a stranger.

The offer will be available on Monday, November 13 at stores throughout the US, Toronto (Canada) and Manchester (UK).

Bumble, the women-first dating and social networking app, was founded by Whitney Wolfe Herd in 2014. Bumble connects people across dating (Bumble Date), friendship (Bumble For Friends) and professional networking (Bumble Bizz).