For its springtime Game Hair Havoc campaign, HEADstrong, a nonprofit organization dedicated to improving lives affected by cancer, has teamed up with Insomnia Cookies.
Insomnia Cookies and HEADstrong have created a headband that will be sold online and at six selected store front locations. The headbands will retail for $12 and will be available for purchase online or can be picked up at one of the stores listed below while supplies last.
- Bryn Mawr, PA
- Chapel Hill, NC
- Raleigh, NC
- Cambridge, MA (Harvard Square)
- Harrisonburg, VA
- South Bend, IN
“Our two organizations really do have a lot in common,” says Tom Carusona, Insomnia Cookies Chief Marketing Officer. “We both have roots in the Philadelphia area and we both have a strong focus on college students across the country, so there was just a natural fit there in terms of a partnership.”
The HEADstrong Foundation, based near Philadelphia, has assisted more than 17,352 families nationwide through financial assistance, housing at Nick’s House, comfort kits, and holiday meals at the hospital. Insomnia Cookies is also local to the Philadelphia area, as its first storefront was at the University of Pennsylvania.
“HEADstrong’s mission of relentlessly improving the quality of life for those affected by cancer is one that we also believe in here at Insomnia Cookies,” says Carusona. “College students are a key audience of both our organizations. This partnership allows us to reach more of those students while also supporting a very important cause.”