good natured Products Inc., a leader in plant-based products, has announced the results of its first-ever eco-friendly packaging survey in its “Ready-to-Eat” Report. The report reveals consumer opinions about convenience eating, which continues to grow despite persistent inflation.
With the rising consumption of prepared meals, consumers are looking to packaging choices that are better for the planet, while safeguarding the integrity, freshness and safety of the food that’s stored inside.
Given the growing variety of on-the-go food options, the report provides insights into consumer eating habits and what they are shopping for, along with an understanding of the environmental consequences of a highly mobile society.
Key findings of the “Ready to Eat” Report reveal:
- 72 percent of respondents said that they are consistently buying or increasing their consumption of ready-to-eat meals, meal kits and takeout food and delivery since the start of the year.
- 77 percent of respondents consider sustainable packaging crucial, while almost half believe it's the responsibility of the business to offer eco-friendly alternatives.
- Nearly 1 in 3 respondents have good intentions to dispose or recycle their food packaging, but don’t know the proper procedures to do so.
“The key factors consumers keep in mind when shopping for food are visibility and freshness,” says Paul Antoniadis, chief executive officer of good natured®. “These factors are illustrated in our various product innovations. Our goal is to make it easy for businesses to choose good natured® packaging and not have to think twice about food safety, quality or freshness when choosing eco-friendly packaging options.”