Premium Vienna coffee roaster Julius Meinl has announced award-winning pastry chef and author Antonio Bachour as its global brand ambassador. The partnership is driven by their shared values, including a deep passion for exceptional taste, a common vision to create meaningful moments in people’s lives and a strong commitment to social and environmental responsibility.

Renowned for his hyper-creative desserts, Antonio Bachour has won numerous awards, has been named one of the best pastry chefs in the United States and has received the Best Pastry Chef in the World Award from the prestigious Best Chefs Foundation, the world’s leading culinary award platform.

As part of his collaboration with the brand, Bachour will showcase the exceptional synergies by promoting the partnership in relevant channels, developing special projects and bespoke creations, as well as attending key events, including Host Milano.

Bachour, who serves Julius Meinl coffee in his Miami pastry shop, has also chosen to introduce an original bio & fairtrade certified coffee blend this fall.

“I have chosen this coffee brand because Julius Meinl embodies tradition, elegance and a long-standing culture with social and environmental responsibility,” Bachour says. “It’s a trusted brand with a strong reputation that shares the same values as me, one of the most important being the contentment of offering people moments of pure enjoyment and happiness through our food and drinks. To stand here as an ambassador is an absolute pleasure.”

“We are extremely honored to partner with Antonio Bachour and be part of the unwavering pursuit of excellence and extraordinary creativity that delight the most discerning tastes,” says Razvan Talpau, managing director at Julius Meinl North America. “By combining our expertise and passion for coffee with Antonio’s innovative approach to flavors, we can offer a truly exceptional experience to our customers. The fact that we stand in a position to be able to collaborate with someone who shares and recognizes all that Julius Meinl stands for is truly humbling.”