Image courtesy of Las Vegas Review Journal
Cake board supplier for the bakery market has announced its new brand ambassador, Chef Michelle Curran.

Also known as “Chef Mitchie”, Curran is an award-winning cake artist and baker. Her cake shop, Mitchies Munchies, is an acclaimed bakery in Las Vegas. The Las Vegas Review Journal named it #1 for Best Desserts and #2 for Best Bakery in the city.

Nicknamed the “Femme Fatale of Fondant”, Michelle Curran has competed on a national level on Food Network and has had her work showcased in national publications such as USA Today and American Cake Decorating.

As the new face of, Chef Mitchie will help to showcase product benefits of a high performance line of cake boards.

“Her notoriety in the marketplace and ability to connect with our prospective audience makes her a perfect fit to champion our products,” says Adam Reiser, VP/General Manager of Lamitech Inc., the parent company of “We expect that her exceptional energy and unique personality will attract attention and interest for our products. We know we have the very best cake boards and now have Chef Mitchie to tell our story.”