DOVE Ice Cream has announced a collaboration with female founded wellness and self-care company Feeling Fab Box to create a ‘DOVE Ice Cream Cool-Down Kit’. This mindfully crafted kit encourages practicing self-care, taking a minute for yourself and cooling down this summer, just in time for International Self-Care Day on Sunday, July 24.
Each DOVE Ice Cream Cool-Down Kit includes four curated beauty and self-care tools – including a spa headband, mini facial ice globes, a Gua Sha stone and an ice cooling handheld stainless steel roller – as well as a box of DOVEBAR Vanilla Ice Cream with Milk Chocolate. Each beauty item can rest in the freezer, alongside DOVEBAR Vanilla Ice Cream, to help maximize the self-care experience and beat the summer heat.
“The DOVE Ice Cream and Feeling Fab Box partnership celebrates International Self-Care Day, which happens in peak summer when we all deserve an inspired moment to relax and cool down,” says Jayesh Shah, Mars Ice Cream Marketing Director. “Mars hopes all of the refreshing items in our beautifully curated kit, including our deliciously cold DOVEBAR Vanilla Ice Cream, will help ice cream fans add to their self-care ritual. With women empowerment at the core of our DOVE brand, we’re proud to partner with a women-owned business like Feeling Fab Box for this program and continue our ongoing support for women, both at home and in our cocoa-growing communities.”
Self-care and ice cream enthusiasts will have the opportunity to get their hands on the DOVE Ice Cream Cool Down Kit on Thursday July 21, just ahead of International Self-Care Day. For a chance to receive one of the kits, fans can visit Feeling Fab Box’s website at 9:00 am ET on Thursday, July 21.