In celebration of National Ice Cream Sandwich Day on Tuesday, August 3, Mars’ M&M’S Ice Cream unveiled the M&M’S Ice Cream Sammy Pack, complete with a removable cooling pack, offering a custom and fun take on the trendy fanny pack, built to carry M&M’S Ice Cream Cookie Sandwiches in style this summer.
The colorful and fashionable accessory features summer-inspired imagery influenced by classic and bright M&M’S lentils. The adjustable design can be strapped around waists or slung over shoulders, allowing for personalization to fit everyone’s style. The insulated pack also features a custom M&M’S Ice Cream cooling pack that will help keep the product chilled.
Fans can now visit the M&M’S website for the chance to win one of the limited-edition M&M’S Ice Cream Sammy Packs, alongside a box of four M&M’S Ice Cream Cookie Sandwiches. Entries will close on Tuesday, August 16 at 11:59 pm EST, with the winners selected and notified shortly after.
“Summer means ice cream and there is nothing better than a refreshing M&M’S Ice Cream Cookie Sandwich on a hot day,” says Jayesh Shah, Mars ice cream marketing director. “Mars is always thinking about the consumer, so we designed the M&M’S Ice Cream Sammy Pack – a fun and fashionable way for M&M’S Ice Cream fans to enjoy the product anytime, anywhere. With our M&M’S Ice Cream Sammy Pack, we hope to inspire moments of everyday happiness, bring people together and celebrate the summer season with Mars’ famous brands and ice cream!”