Sugar Bowl Bakery, America’s largest minority-owned bakery, announced its final stage of a branding overhaul: new packaging. The new design is fresh and modern, and pays homage to Sugar Bowl Bakery’s joyful persona via fun illustrations and vibrant colors.

The bakery, known for its madeleines and palmiers for over 35 years, unveiled a new website last fall and its newly revamped packaging completes its design update. Sugar Bowl Bakery’s customers will get a first look at the new packaging at the International Deli Dairy Bakery Association’s annual trade show, IDDBA 2022 this week (booth #2254).

“Sugar Bowl was founded in the mid-1980s, and since then, the founders--five immigrant brothers from Vietnam--have remained focused on their mission of bringing consumers the most delicious baked goods imaginable,” says Robyn Defina, vice president of sales and marketing, Sugar Bowl Bakery. “While the brand’s core values have remained, it was time to give this beloved brand a fresh new look. The packaging now embodies all that we strive to be--a fun, creative and inspired baked goods company that pays attention to every detail -- and every bite.”

The new packaging will debut at stores nationwide this month, and can already be found on shelves in select Costco stores.