Paris Baguette recently announced a comprehensive brand redesign. The reimagined approach includes an elevated guest experience through every consumer touchpoint: modern and welcoming café layouts, distinguished brand packaging and an enhanced digital and mobile presence.
This comes at a time when the bakery-café chain is projected to open 1,000 new locations in the US by 2030. There are currently more than 90 US locations primarily located on the east and west coasts.
“We believe that every neighborhood deserves to have its very own bakery café and we’re on a mission to make that happen,” says Pete Bell, chief marketing officer for Paris Baguette. “With the brand evolution, we wanted to push beyond the wonderful service and delicious food offerings guests have come to expect and set the stage for exactly what the ideal café experience should look, feel and smell like. Our new design reinforces our goal to create a heartfelt, authentic and detail-oriented atmosphere that sparks moments of joy, community connection and changes our definition of hospitality.”
Each Paris Baguette store will be home to a variety of experiences designed to showcase its master bakers and cakers while being a welcoming invitation to customers. Each location will have an elegant entrance and a window into the cakers at work. French architectural features add eclectic flair with contrasting modern elements surrounded by a palette of blues, soft white textures and dark accents.