It was recently announced that the popular Dessert Goals festival would be going online for the first time this year in response to the coronavirus pandemic. The digital event, taking place Friday, July 31 and Saturday, August 1, will feature a variety of speakers on sweets-related topics.

Two of those were recently in the news for a big reason. The keynote speech at the upcoming Dessert Goals digital event will be a conversation between Willa Pelini, co-founder of Bakers Against Racism, and Melanie Lino, co-owner of Lit Coffee Roastery & Bakeshop. The two participated in the worldwide bake sale in June, which raised more than $1.8 million for racial justice organizations. During their conversation, they’ll discuss:

  • The inspiration for creating Bakers Against Racism and what it was like to participate
  • How social media played a role in making this a viral, worldwide event without any formal marketing
  • How Bakers Against Racism used their platform to provide educational materials to their community
  • The history and impact of bake sales in raising funds and awareness 
  • What they are doing to continue the momentum following the event

One dollar of each ticket from Dessert Goals will be donated to No Kid Hungry, a national campaign to end childhood hunger in America. Dessert Goals also launched a scholarship program on Monday, July 20 offering free festival access to 200 frontline workers and out of work hospitality industry professionals, bringing some sweetness and joy to those affected by the pandemic.

Learn more about the upcoming Dessert Goals festival here.