King Arthur Flour has hired Jeff Yankellow of San Diego, CA, to be the Western Region Sales Manager for the Bakery Flour Sales division. Yankellow’s primary responsibility is to manage sales to bakery and food service customers in the western US.

“Jeff has a wealth of baking knowledge and will be an incredible resource to King Arthur Flour and to our bakery flour customers," says Peter Bouchard, Flour Sales Director. “We are excited to bring him on board as our newest employee-owner.”

Yankellow brings to the position experience in several aspects of the baking industry including work in restaurants, production bakeries, academia, and consulting. He is a graduate of Johnson & Wales University with degrees in Culinary Arts and Foodservice management. His career started in the savory side of the kitchen before transitioning to baking during an externship at the National Baking Center in Minneapolis.

“I feel that this opportunity with King Arthur Flour is the perfect fit at the perfect time,” Yankellow says. “I am passionate about baking and thoroughly enjoy being immersed in the business, being around bakers and bakeries. I am thrilled to join the team at King Arthur Flour that is working to help those bakers succeed.”
Yankellow is the Chairman of the Board of the Bread Bakers Guild of America and was a member of the Bread Bakers Guild of America Team USA 2005 that captured 1st place at the Coupe de Monde de la Boulangerie in Paris. He recently coached the 2012 team to a second place finish. He enjoys food related hobbies including gardening, cooking, and baking.

King Arthur Flour is America’s oldest flour company and premier baking resource, offering ingredients, mixes, tools, recipes, educational opportunities, and inspiration to bakers worldwide. A variety of King Arthur’s unbleached flours is sold in supermarkets nationwide. More information is available online at