Smoothie King, the 1973 creator of the nutritional smoothie, unveiled today its IAm1 campaign—a handle for supporting guests in their fight to stay fit in the New Year and beyond. The Iam1 campaign will take Smoothie King's mission to relentlessly influence and help more and more people achieve a healthy lifestyle one step further by inspiring guests to, themselves, be the influencers.

Launching initially with a microsite dedicated to encouraging guests to share their Smoothie King weight loss success story, the company will then pay it forward by supporting a guest who is struggling in their weight loss journey. Smoothie King will offer struggling guests a variety of 'fit tools' to kick off a year of better health, from a month of personal training to new workout shoes to Smoothie King nutritional retail products like the Lean1 Meal Replacement Tub. Additionally, anyone who submits their story of struggle or story of success and an image to match will receive a free Lean1 smoothie—Smoothie King's latest meal replacement innovation delivering 20-30 grams of premium protein that boosts energy levels and helps burn body fat in three delicious flavors—chocolate, vanilla and strawberry.

"We've always been a company focused on providing accessible, healthy alternatives to the typical meal on the go," said Steve Kuhnau, co-founder and CEO of Smoothie King. "While other smoothie chains continue to introduce less than healthy fare to increase sales, we are remaining true to who we are. Over the course of the year not only will our marketing efforts focus on healthy living but we will also introduce new products that make it easier than ever for our guests to get and stay fit."

"The Iam1 Campaign is an opportunity for us to engage with our guests, and our guests with each other like never before," said Cindy Kuhnau, co-founder and Senior Executive Vice President of Smoothie King. "Weight loss isn't easy—but we are hoping that through our guests testimonials others will be inspired to find solutions that work for them, and will turn to each other (and Smoothie King) for support along the way."

Smoothie King's investment in their guests well being through the Iam1 Campaign will start today with the pay it forward weight loss program running through February 29. The campaign will also be supported on Facebook where fans can show Smoothie King their plan to be good to themselves in 2012 with a chance to win a year of free smoothies.