Sprinkles has announced its new line of premium chocolate offerings inspired by its iconic Sprinkles cupcake flavors: Sprinkles Chocolate Bars and Sprinkles Mini Chocolates. Made with real chocolate from Rainforest Alliance Certified farms, the Sprinkles Chocolate Bars are offered in four flavors including Red Velvet, Salted Caramel, Sprinkle and Milk Chocolate. The Sprinkles Mini Chocolate Bites include Red Velvet and Salted Caramel.

Embossed with the Sprinkles logo and its signature modern dot, the chocolate bars and the minis make for easy snacking and sharing. They are now available at Sprinkles bakery locations throughout the US, and to commemorate the milestone, the first 100 customers will receive a free chocolate bar with any purchase.

“Sprinkles, the world’s first cupcake bakery, revolutionized the premium dessert category and ignited a worldwide cupcake phenomenon with its innovative baked-fresh daily cupcakes. With dessert enthusiasts passion for unique flavor innovation and pairing, it was a natural step to translate our famous cupcake flavors into a delightful chocolate that brings together the best of both worlds,” says Dan Mesches, president and chief executive officer of Sprinkles.

The news comes on the heels of the launch of Sprinkles CPG, a new division of the company. Mesches announced that Ashley Rogers has been named as president and chief executive officer of Sprinkles CPG. Rogers will drive the CPG vision and strategic leadership across retail and commerce as part of Sprinkles’ overall growth plans, which includes domestic and international franchising.

“Sprinkles CPG warrants us to diversify our offerings to complement Sprinkles ‘think outside the box’ approach to fortify Sprinkles as a globally recognized brand,” Mesches says. “Ashley is integral in further strengthening our brand to an ever growing, loyal fan base.”

“Sprinkles is entering a new phase of growth and transformation while staying true to our legacy of distinctive and premium offerings,” says Ashley Rogers. “Building upon the brand’s legacy, we’re reimagining how and where these beloved treats are enjoyed – their growth potential is limitless.”