Sprinkles Cupcakes is teaming up with Skrewball Peanut Butter Whiskey this holiday season to say, “Skrew 2020, Cheers 2021!” The cupcake bakery chain is launching its new Boozy Cookie Cupcake by Skrewball Peanut Butter Whiskey to close out the year.
The limited-edition cupcake will be available at Sprinkles locations nationwide starting Monday, December 21. It features a chocolate chip studded yellow cake lined with a Skrewball Peanut Butter Whiskey cookie crust, topped with Skrewball buttercream and rimmed with Skrewball cookie crumbles. Available through January 3, the Boozy Cookie Cupcake is inspired by Sprinkles’ best-selling seasonal flavor Cookie Cupcake.
Additionally, Sprinkles is holding a one-of-a-kind giveaway to help bring the New Year’s festivities to fans. Starting Wednesday, December 16, fans can visit Sprinkles’ Instagram for the ultimate boozy bar cart upgrade. One lucky winner will receive a Jonathan Adler brass bar cart complete with the essentials, including a premium cocktail shaker, mixology tools, custom glassware, Skrewball Peanut Butter Whiskey and more.
Sprinkles will also give the winner Boozy Cookie Cupcakes along with a $250 Sprinkles gift card and an additional $250 to stock the bar cart all year long. The last day to enter is Monday, December 21, and Sprinkles will announce the winner on December 22 on its social media channels. The company is also hosting a giveaway of cupcakes and Skrewball Whiskey merch via Instagram during its collaboration with Skrewball Whiskey to celebrate the Boozy Cookie Cupcake.
“We’re more than ready to say goodbye to 2020, and we know our fans are too. Nothing takes the edge off like a delicious Sprinkles cupcake, hence the creation of the Boozy Cookie Cupcake. But we wanted to take it a step further,” says Allison Click, vice president of marketing and sales at Sprinkles. “New Year’s celebrations are all about starting fresh, so we’re delighted to partner with Skrewball Whiskey to help consumers toast to 2021 in a whole new way by bringing the bar experience home just in time for New Year’s Eve. We can’t think of a better way to say ‘Skrew 2020, Cheers 2021!’”.
“Here's to one good thing coming out of 2020: a delicious combination of Skrewball Peanut Butter Whiskey and Sprinkles cupcakes,” says Brittany Merrill Yeng, co-founder and managing member of Skrewball Peanut Butter Whiskey. “This playful combination feels like the perfect way to end 2020 on a high note as we welcome the new year.”