The ‘Cake Boss’ Buddy Valastro has introduced a brand new, 1,200 square foot flagship Carlo’s Bake Shop right in the heart of the famed Times Square in New York City, now open seven days a week with an official grand opening celebration set for springtime. The new location provides a glimpse into the future of the historic Hoboken bakery with whimsical elements combined with the old-school tastes and charm of the popular bake shop.

“We’re so excited to usher in the new generation of Carlo’s Bake Shop, starting with this new flagship location in the heart of New York City,” says Valastro. “Taking this 114-year-old traditional bakery from 1910 to 2024 was my parents’ dream, and my life’s work, and to do it with my wife, kids, sisters, and their families has been one of the best experiences of our lives. I know my parents’ dream of bringing Italian pastries to popularity has been realized through their kids.”

The new bakery offers a variety of iconic treats and pastries, including several flavors of cannoli, fan-favorite lobster pastry tails, cheesecakes, tarts, sweet-stuffed pastry pockets, special monthly desserts conceived by Valastro himself and more. Carlo’s famous cakes are also available whole or by the slice, as are a variety of cookies, including chocolate chip, snickerdoodle, peanut butter, sugar, seasonal fondant and oatmeal. Carlo’s Bakery also carries new savory options such as bakery-style pizza, breakfast sandwiches and a variety of fresh breads made daily in-house. Fans can also get location-exclusive merchandise.

With a whimsical décor reminiscent of Willy Wonka and an ode to Valastro’s mastery, the new location features a captivating sculpture of Buddy at work, surrounded by hand-sculpted confections and iconic NYC-themed décor, as designed by long-time design partner, Celano Design Studio Co.

“Carlo’s Bake Shop on Broadway is a desserts destination that marries tradition with modern flair. With a palette of white marble, brass accents and a taste of Hoboken nostalgia, it’s not just a bakery; it’s a sweet escape in the heart of Times Square,” says Vincent Celano, founder/principal of Celano Design Studio Co.