Crumbl has announced a special offer for its customers on Thursday, January 11. This day only, the cookie bakery chain is holding a Free Delivery Day, which is valid exclusively for Crumbl App orders placed and fulfilled on the specified date, while supplies last. Delivery with regular service rates will still be available through DoorDash, Uber Eats and Grubhub.

The offer extends to delivery addresses within a ten-mile radius of a Crumbl location. Cookie lovers can indulge in their favorite treats without leaving the comfort of their homes, or have the gourmet cookies delivered to friends and family as gifts.

In a strategic move to stay current and connect with its audience, Crumbl recently introduced subtle yet impactful changes to its branding, including vibrant colors, sleeker packaging and reimagined icons, emphasizing the importance of detail in the overall customer experience.

More specifically, Crumbl let the Bakerhead logo go as well as the word “Cookies.” To capture the playful tone of the brand, Crumbl created its own new font and completely embraced the Pantone Crumbl Pink created last year, a more deep yet bright look for the brand.