Sirha Food and Valrhona are strengthening their historical partnership to inspire a more responsible foodservice industry.

Valrhona, main partner and co-founder of the Pastry World Cup in 1989, bolsters its relationship with Sirha Food and its events, the Bocuse D’Or and the Pastry World Cup, and the Sirha Omnivore Festival of “Young Cuisine.”

“We are very pleased with this partnership, which reinforces the long-standing commitments by Valrhona to chefs and craftspeople. Transmitting skills, helping talents, supporting, and making the profession shine has always been part of our mission. We embody it through the Pastry World Cup, the Valrhona School and our support of major events of world gastronomy, Sirha Lyon being the gold standard of our profession,” says Eric Marchisio, Valrhona’s managing director.

Active supporter of the architects of taste for more than 100 years, Valrhona has become a reference in the chocolate industry. With cocoa producers, craftspeople and all food lovers, the brand based in Tain-I’Hermitage (Drôme, France), innovates and imagines every day the best chocolate. Its mission: to invent a fair and sustainable sector and inspire a creative and responsible gastronomy.

A real commitment for Valrhona is “doing good with good.” It also is the motto of Sirha Food, global media and food ecosystem of events of the GL Events Group, which organizes, among other events, the Sirha Omnivore Food Festival, and Bocuse D’Or and Coupe du Monde de la Pâtisserie, as well as Syra Lyon.

“This partnership between Valrhona and Sirha Foods is historic after more than 30 years of collaboration,” says Luc Dubanchet, director of Sirha Food and founder of Sirha Omnivore. “More than advocating the technique and excellence cherished by the Pastry World Cup and the Bocuse D’Or, Valrhona has made social and environmental responsibility a genuine commitment and works for a fairer and more sustainable sector. This is one of the reasons Sirha Omnivore exists for 20 years, promoting a creative and especially conscious young cuisine. We are very proud to renew our commitment together for six years and look forward to celebrating those great highlights together.”

It is therefore quite natural for Valrhona to associate since 1989 with this global and international fair of foodservice to be involved in the creation of the Pastry World Cup. Since then, Valrhona to strengthen its partnership by proactively integrating the Bocuse D’Or and Sirha Omnivore events, becoming a global partner of Sirha Food in September 2023.

This partnership has recently been materialized at the Grand Palais Ephémère in Paris, where Valrhona supported, as since the beginning, the French candidates of the national selection of the Pastry World Cup as main partner founder, but also the chefs of the Bocuse D’Or as premium partner of the contest.